Random Thoughts on Selling

small business Sep 07, 2018

Today I want to remind you that NOTHING happens in this world without someone selling something. Every day the husband sells the wife and the wife sells the husband. The kids are always selling the parents and the parents sell the kids. The coach has to sell the players his philosophy, the lawyer has to sell the jury, and even the American Idol has to sell their talent. Some sell words, some sell ideas, some sell services, and others sell themselves short.

With selling in mind, here are some random thoughts:

  1. Attitude isn't everything, it’s the main thing! In selling and in life, what you may lack in skill or competency, a positive attitude can and will make a difference. Many people fail because they don't have the right attitude. Many people succeed despite shortcomings because of the right attitude.
  2. Remember, before you can have long-term success, you must first have character. That's what people are looking for. If you are known as a person of integrity and one that can always be counted on, then you're on your way. Why? Because people will always follow your lead if they trust you!
  3. You can always make more money if you make it easier for people to buy and do business with you. The easier it is for the client to say, “yes,” the quicker you'll get the business. The more roadblocks and excuses you use, the fewer chances you have of a long-term relationship (by the way, long-term relationships in business = money).
  4. Make sure you bring fun and joy to the selling process. If you make doing business fun, clients will continually return. Can you make your customers smile? Do they feel good after you leave the room? Bring sunshine, warmth, joy, passion, excitement, and your smile to the selling process. All things being equal, when you have two salespeople offering the same opportunity with the same cost factors, the fun one usually wins. Remember, if it’s not fun, you're not doing it right!

A friend sent this to me recently:

"There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there." - Indira Gandhi

"People rarely succeed unless they have fun in what they are doing." - Dale Carnegie

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